{"id":274,"date":"2023-09-19T03:59:14","date_gmt":"2023-09-19T03:59:14","guid":{"rendered":"http:\/\/192.168.10.35:8000\/?p=274"},"modified":"2023-09-22T04:04:16","modified_gmt":"2023-09-22T04:04:16","slug":"fantastic-widget-survey-product-research","status":"publish","type":"post","link":"http:\/\/192.168.10.35:8000\/fantastic-widget-survey-product-research\/","title":{"rendered":"Who needs a new web widget for surveys? \ud83d\ude4b\u200d\u2642\ufe0f"},"content":{"rendered":"\n<p>This is a new practice for me to lead for a side project I have been working on. I have worked with designers and product managers who have led these discussions. At most, I&#8217;ve provided my technical opinions on how to solve problems for these personas.<\/p>\n\n\n\n<p>About 3 weeks ago, I decided to code a project in public. There&#8217;s a working version that would be good enough to experiment with at my day job. I don&#8217;t want to stop there though.<\/p>\n\n\n\n<p>I have a burning question that I want answered: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Is there anyone else out there that could find utility in using this thing?<\/p>\n<\/blockquote>\n\n\n\n<p>Let&#8217;s find out.<\/p>\n\n\n\n<p>Since I&#8217;m doing this on my own and it&#8217;s my first time, the best solution is to start with a template. I&#8217;ll adapt pieces as I go.<\/p>\n\n\n\n<p>After some Googling and conversing with ChatGPT, it turns out I need to answer the who, what, why, and how. <\/p>\n\n\n\n<p>Here are specific questions to answer by category:<\/p>\n\n\n\n<ul>\n<li><em>Demographics &amp; Background:<\/em> <br>What is your age, occupation, and educational background?<br><\/li>\n\n\n\n<li><em>Technical Proficiency:<\/em><br>On a scale of 1 to 10, how would you rate your tech-savviness or comfort with digital tools and platforms?<br><\/li>\n\n\n\n<li><em>Previous Experience:<\/em> <br>Have you used any online survey tools or widgets in the past? If so, which ones?<br><\/li>\n\n\n\n<li><em>Purpose &amp; Goals<\/em>: <br>What&#8217;s the main reason you&#8217;d use a web widget for surveys? (E.g., collecting user feedback, market research, employee feedback, etc.)<br><\/li>\n\n\n\n<li><em>Pain Points:<\/em> <br>What challenges or frustrations have you faced with previous survey tools or widgets?&#8221;<br><\/li>\n\n\n\n<li><em>Key Features &amp; Preferences:<\/em> <br>What are the top three features or functionalities you&#8217;d like to see in an ideal survey widget?<br><\/li>\n\n\n\n<li><em>Device Usage:<\/em> <br>Which device(s) do you primarily use when creating, distributing, or analyzing surveys? (Desktop, mobile, tablet, etc.)<br><\/li>\n\n\n\n<li><em>Integration &amp; Compatibility:<\/em><br>Do you often integrate survey results with other tools or platforms? If yes, which ones?<br><\/li>\n\n\n\n<li><em>Frequency of Use:<\/em> <br>How often do you anticipate using this survey widget (daily, weekly, monthly)?<\/li>\n<\/ul>\n\n\n\n<p><br>With the list, I can create a bio for my ideal customers. I watched a video with Russel Brunson. He created two. I am going to do the exact same. These 2 personas will be my ideal customers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Wilford Stapleton (Male)<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Age<\/td><td>30<\/td><\/tr><tr><td>Occupation<\/td><td><em>Performance Marketing Strategist<\/em><br>Plans and develops overarching strategies for direct response campaigns that involve affiliate partnerships.<\/td><\/tr><tr><td>Education<\/td><td>Associates Degree<\/td><\/tr><tr><td>Technical Proficiency (1-10)<\/td><td>4<br>Understands basic HTML and how to build a site. Doesn&#8217;t do anything fancy.<\/td><\/tr><tr><td>Previous Experience<\/td><td>Affiliate Marketing<br>Search Engine Optimization<br>Email Marketing<\/td><\/tr><tr><td>Goals<\/td><td>Wilford creates landing pages with lead forms. He needs the flexibility to create new forms to A\/B test <\/td><\/tr><tr><td>Pain Points<\/td><td>Some of Wilford&#8217;s clients have strict brand guidelines and compliance requirements that he can&#8217;t always use SaaS products.<br><br>When Wilford does have freedom, he&#8217;s looking for a tool that will give him the flexibility to experiment fast and with simplicity.<\/td><\/tr><tr><td>Key Features<\/td><td>Having the ability to change questions quickly<br>Being able to create forms that work anywhere<br>Being able to send the form data to any CRM or backend<\/td><\/tr><tr><td>Device Usage<\/td><td>Wilford will build forms on their laptop<br>Wilford&#8217;s customers will be using mobile and desktop to fill out surveys<\/td><\/tr><tr><td>Integration &amp; Compatibility<\/td><td>Wilford works with clients who use Wix, Square Space, WordPress, and Webflow.<br>Occasionally he&#8217;ll encounter a client that has a custom landing page or web application.<\/td><\/tr><tr><td>Frequency of Use<\/td><td>Weekly<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Audra Foss<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Age<\/td><td>28<\/td><\/tr><tr><td>Occupation<\/td><td>Web Designer<\/td><\/tr><tr><td>Education<\/td><td>Bachelor of Science<\/td><\/tr><tr><td>Technical Proficiency (1-10)<\/td><td>6<\/td><\/tr><tr><td>Previous Experience<\/td><td>Web Development<\/td><\/tr><tr><td>Goals<\/td><td>Audra designs and builds websites for her customers. Her clients require contact and lead forms.<br>Audra would love more control over the final look and feel of a contact form.<\/td><\/tr><tr><td>Pain Points<\/td><td>Audra is searching for a new way to embed forms into her WordPress Themes.<br>Audra is tired of the limitations of WP Forms<\/td><\/tr><tr><td>Key Features<\/td><td>Control of the look and feel of a form<\/td><\/tr><tr><td>Device Usage<\/td><td>Audra works from her desktop computer.<\/td><\/tr><tr><td>Integration &amp; Compatibility<\/td><td>Audra creates WordPress Themes.<br>The form should be easily embedded.<\/td><\/tr><tr><td>Frequency of Use<\/td><td>Weekly<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">My Research Notes<\/h4>\n\n\n\n<p>There are a ton of survey and form products out.<\/p>\n\n\n\n<p>One complaint that stands out on G2: &#8220;The form\/survey market is saturated.&#8221;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Competitive Research (Complaints)<\/h5>\n\n\n\n<p>SurveyMonkey<\/p>\n\n\n\n<ul>\n<li>The free trial period is deceptive<\/li>\n\n\n\n<li>Expensive<\/li>\n\n\n\n<li>Answers were held hostage after a misunderstanding of the price model<\/li>\n\n\n\n<li>Could not easily cancel and ended up paying for &#8220;overages&#8221;<\/li>\n\n\n\n<li>No phone number on the website<\/li>\n\n\n\n<li>No easy way to get support<\/li>\n\n\n\n<li>Pricing is frustrating and painful to find on the website (overage costs are unclear)<\/li>\n\n\n\n<li>Perceived as a product not meant for marketing surveys<\/li>\n<\/ul>\n\n\n\n<p>TypeForm<\/p>\n\n\n\n<ul>\n<li>Expensive<\/li>\n\n\n\n<li>No customer support for plans below premium plans<\/li>\n\n\n\n<li>The form builder is too complex<\/li>\n\n\n\n<li>Lack of robust input validation<\/li>\n\n\n\n<li>Limited conditional logic<\/li>\n\n\n\n<li>No offline survey option<\/li>\n\n\n\n<li>Restrictions to data export<\/li>\n\n\n\n<li>Unable to change the theme per question<\/li>\n\n\n\n<li>You have to pay more to customize your forms<\/li>\n\n\n\n<li>Not considered a proper survey tool<\/li>\n\n\n\n<li>Lack of pricing options (no pay-as-you-go)<\/li>\n<\/ul>\n\n\n\n<p>Tally<\/p>\n\n\n\n<ul>\n<li>Slow performance and unexpected closures<\/li>\n\n\n\n<li>Conditional formatting is confusing with Tally<\/li>\n\n\n\n<li>Too many clicks required to build a form<\/li>\n\n\n\n<li>Not enough options to customize<\/li>\n\n\n\n<li>Feels limiting when your organization grows, the complexity of the accounts increase<\/li>\n\n\n\n<li>Template gallery could be better<\/li>\n\n\n\n<li>No customization for branding<\/li>\n<\/ul>\n\n\n\n<p>WP Forms<\/p>\n\n\n\n<ul>\n<li>The annual subscription price is high<\/li>\n\n\n\n<li>Not happy there&#8217;s an annual fee<\/li>\n\n\n\n<li>WP Forms breaks with WP Rocket or CloudFlare when using JavaScript Optimization<\/li>\n\n\n\n<li>Difficult to add CSS customizations to certain fields<\/li>\n\n\n\n<li>Requires reading the source code to have a better understanding of controls<\/li>\n\n\n\n<li>Would like better styling tools<\/li>\n\n\n\n<li>Can be slow at times<\/li>\n\n\n\n<li>Randomly stops working<\/li>\n\n\n\n<li>Hard to configure incoming emails<\/li>\n<\/ul>\n\n\n\n<p>Other tools mentioned heavily in my research:<\/p>\n\n\n\n<p>Google Forms, Qualtrics, HotJar, Qwary, FormDesigner, GetFeedback, Examinare, Fynzo, SurveySparrow, Glint, RumbleRank<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Ideas<\/h5>\n\n\n\n<ul>\n<li>SMS-based surveys (another person already working on this)<\/li>\n\n\n\n<li>Make it easy for in-person surveys (mobile web or application)<\/li>\n\n\n\n<li>Look into requirements for Researchers (this comes up a lot in conversations)<\/li>\n\n\n\n<li>File Uploads<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Job Titles using Surveys and Forms<\/h5>\n\n\n\n<ol>\n<li>Senior Project Manager<\/li>\n\n\n\n<li>Director of Operations<\/li>\n\n\n\n<li>Marketing Lead<\/li>\n\n\n\n<li>Human Resource Director<\/li>\n\n\n\n<li>Talent Acquisition Specialist<\/li>\n\n\n\n<li>Lead UX Researcher<\/li>\n\n\n\n<li>SMB<\/li>\n\n\n\n<li>Product Marketing Specialist<\/li>\n\n\n\n<li>Software Engineer<\/li>\n\n\n\n<li>Product<\/li>\n\n\n\n<li>Senior Account Executive<\/li>\n\n\n\n<li>IT Administrator<\/li>\n\n\n\n<li>Digital Marketing &amp; IT Manager<\/li>\n\n\n\n<li>Digital Marketing Specialist<\/li>\n\n\n\n<li>Multimedia Engineer<\/li>\n\n\n\n<li>Mid-market<\/li>\n\n\n\n<li>Creative Director<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">form types with Pain Points<\/h5>\n\n\n\n<ul>\n<li>Lead Magnets<\/li>\n\n\n\n<li>Relationship building with CRMs<\/li>\n\n\n\n<li>Email list opt-in<\/li>\n\n\n\n<li>SMS opt-in<\/li>\n\n\n\n<li>Satisfaction surveys<\/li>\n\n\n\n<li>Demo Requests<\/li>\n\n\n\n<li>Contact Form<\/li>\n\n\n\n<li>Qualification Form<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Products to be familiar with<\/h5>\n\n\n\n<ul>\n<li>Facebook Lead Forms<\/li>\n\n\n\n<li>LinkedIn Lead Forms<\/li>\n\n\n\n<li>Google Lead Form Extension<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Landing Page Wireframes<\/h4>\n\n\n\n<p>Round 1: The messaging doesn&#8217;t seem fitting for the current features.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"543\" src=\"http:\/\/192.168.10.35:8000\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-8.39.36-PM-1024x543.png\" alt=\"\" class=\"wp-image-286\" srcset=\"http:\/\/192.168.10.35:8000\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-8.39.36-PM-1024x543.png 1024w, http:\/\/192.168.10.35:8000\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-8.39.36-PM-300x159.png 300w, http:\/\/192.168.10.35:8000\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-8.39.36-PM-768x407.png 768w, http:\/\/192.168.10.35:8000\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-8.39.36-PM-1536x815.png 1536w, http:\/\/192.168.10.35:8000\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-8.39.36-PM-2048x1086.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a new practice for me to lead for a side project I have been working on. I have worked with designers and product managers who have led these discussions. At most, I&#8217;ve provided my technical opinions on how to solve problems for these personas. About 3 weeks ago, I decided to code a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,35],"tags":[39,41,38,37,40,42],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who needs a new web widget for surveys? \ud83d\ude4b\u200d\u2642\ufe0f - Christopher Kennedy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/192.168.10.35:8000\/fantastic-widget-survey-product-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who needs a new web widget for surveys? \ud83d\ude4b\u200d\u2642\ufe0f - Christopher Kennedy\" \/>\n<meta property=\"og:description\" content=\"This is a new practice for me to lead for a side project I have been working on. I have worked with designers and product managers who have led these discussions. At most, I&#8217;ve provided my technical opinions on how to solve problems for these personas. About 3 weeks ago, I decided to code a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/192.168.10.35:8000\/fantastic-widget-survey-product-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Christopher Kennedy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kenneface\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kenneface\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T03:59:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-22T04:04:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/192.168.10.35:8000\/wp-content\/uploads\/2023\/09\/x_8ojhyu31k.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kennedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/kennetweet\" \/>\n<meta name=\"twitter:site\" content=\"@kennetweet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kennedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/192.168.10.35:8000\/fantastic-widget-survey-product-research\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/192.168.10.35:8000\/fantastic-widget-survey-product-research\/\"},\"author\":{\"name\":\"kennedy\",\"@id\":\"http:\/\/192.168.10.35:8000\/#\/schema\/person\/4fe661422895f96f344b339e1eac2042\"},\"headline\":\"Who needs a new web widget for surveys? 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